/* GrowOnReels public site. Flat poster system: two inks (cobalt, signal) on paper and ink. */

@font-face { font-family: "Bricolage Grotesque"; src: url(../fonts/bricolage-grotesque-latin-400-normal.woff2) format("woff2"); font-weight: 400; font-style: normal; font-display: swap; }
@font-face { font-family: "Bricolage Grotesque"; src: url(../fonts/bricolage-grotesque-latin-600-normal.woff2) format("woff2"); font-weight: 600; font-style: normal; font-display: swap; }
@font-face { font-family: "Bricolage Grotesque"; src: url(../fonts/bricolage-grotesque-latin-800-normal.woff2) format("woff2"); font-weight: 800; font-style: normal; font-display: swap; }
@font-face { font-family: "JetBrains Mono"; src: url(../fonts/jetbrains-mono-latin-500-normal.woff2) format("woff2"); font-weight: 500; font-style: normal; font-display: swap; }

:root {
  color-scheme: light;
  --paper: #F8F7F3;
  --white: #FFFFFF;
  --ink: #10112B;
  --ink-2: #1D1F45;
  --ink-soft: #4A4C6A;
  --on-dark-soft: #C9CAD9;
  --cobalt: #2B44FF;
  --cobalt-deep: #1D30D9;
  --signal: #FF4F2B;
  --blush: #FFDCD2;
  --sky: #DDE1FF;
  --line: rgba(16, 17, 43, .16);
  --focus: var(--cobalt);

  --f-display: "Bricolage Grotesque", "Arial Black", system-ui, sans-serif;
  --f-body: "Bricolage Grotesque", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  --f-mono: "JetBrains Mono", ui-monospace, "SFMono-Regular", Menlo, Consolas, monospace;

  --gutter: 16px;
  --maxw: 1200px;
  --header-h: 64px;
  --ease: cubic-bezier(.2, .8, .2, 1);
}
@media (min-width: 768px) { :root { --gutter: 32px; } }
@media (min-width: 1280px) { :root { --gutter: 48px; } }

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; text-size-adjust: 100%; scroll-padding-top: calc(var(--header-h) + 8px); }
@media (prefers-reduced-motion: no-preference) { html { scroll-behavior: smooth; } }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font: 400 1.0625rem/1.55 var(--f-body);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
  overflow-x: clip;
}
img, video, canvas, svg { display: block; max-width: 100%; }
a { color: inherit; }
button { font: inherit; color: inherit; cursor: pointer; }
h1, h2, h3, h4, p, ul, ol, figure { margin: 0; }
ul, ol { padding: 0; list-style: none; }
[hidden] { display: none !important; }

:focus-visible { outline: 3px solid var(--focus); outline-offset: 3px; }
.on-dark, .hero, .examples, .site-footer { --focus: var(--paper); }
.final { --focus: var(--ink); }

.skip {
  position: absolute; left: var(--gutter); top: -100px; z-index: 100;
  background: var(--ink); color: var(--paper); padding: 12px 16px; font-weight: 600; text-decoration: none;
}
.skip:focus { top: 12px; }

.wrap { width: 100%; max-width: var(--maxw); margin-inline: auto; padding-inline: var(--gutter); }
.mono { font-family: var(--f-mono); font-weight: 500; font-size: .8125rem; letter-spacing: .04em; }
.eyebrow { font-family: var(--f-mono); font-weight: 500; font-size: .8125rem; letter-spacing: .1em; text-transform: uppercase; }

/* ---------- type ---------- */
h1, h2, h3, h4 { font-family: var(--f-display); font-weight: 800; letter-spacing: -.035em; }
h1 { font-size: clamp(2.75rem, 1.15rem + 6.4vw, 6.25rem); line-height: .93; text-wrap: balance; }
h2 { font-size: clamp(2.125rem, 1.1rem + 4vw, 4.5rem); line-height: .98; text-wrap: balance; }
h3 { font-size: 1.375rem; line-height: 1.15; letter-spacing: -.02em; }
h4 { font-size: 1.0625rem; line-height: 1.25; letter-spacing: -.01em; }

/* ---------- buttons ---------- */
.btn {
  --btn-bg: var(--signal); --btn-fg: var(--ink); --btn-shadow: var(--ink);
  display: inline-flex; align-items: center; justify-content: center; gap: .5em;
  min-height: 52px; padding: .85em 1.4em;
  background: var(--btn-bg); color: var(--btn-fg);
  border: 2px solid var(--ink); border-radius: 0;
  box-shadow: 4px 4px 0 var(--btn-shadow);
  font: 600 1.0625rem/1.1 var(--f-body); letter-spacing: -.005em; text-decoration: none; text-align: center;
  transition: transform .18s var(--ease), box-shadow .18s var(--ease), background-color .18s var(--ease);
}
.btn:hover { transform: translate(-2px, -2px); box-shadow: 6px 6px 0 var(--btn-shadow); }
.btn:active { transform: translate(3px, 3px); box-shadow: 1px 1px 0 var(--btn-shadow); }
.btn-lg { min-height: 58px; padding: 1em 1.6em; font-size: 1.125rem; }
.btn-sm { min-height: 40px; padding: .55em 1em; font-size: .9375rem; box-shadow: 3px 3px 0 var(--btn-shadow); }
.btn-sm:hover { box-shadow: 4px 4px 0 var(--btn-shadow); }
.btn-cobalt { --btn-bg: var(--cobalt); --btn-fg: var(--white); }
.btn-cobalt:hover { --btn-bg: var(--cobalt-deep); }
.btn-ink { --btn-bg: var(--ink); --btn-fg: var(--paper); --btn-shadow: var(--paper); border-color: var(--ink); }
.btn-plain { --btn-bg: var(--white); --btn-fg: var(--ink); }
.btn-block { display: flex; width: 100%; }

.link-arrow {
  display: inline-flex; align-items: center; gap: .45em; min-height: 44px;
  font-weight: 600; text-decoration: underline; text-decoration-thickness: 2px; text-underline-offset: 5px;
}
.link-arrow svg { width: 16px; height: 16px; transition: transform .2s var(--ease); }
.link-arrow:hover svg { transform: translateY(3px); }

/* ---------- brand ---------- */
.brand { display: inline-flex; align-items: center; gap: 10px; text-decoration: none; min-height: 44px; }
.brand .mark { width: 16px; height: 28px; flex: none; }
.brand-name { font-family: var(--f-display); font-weight: 800; font-size: 1.3125rem; letter-spacing: -.035em; line-height: 1; }
@media (prefers-reduced-motion: no-preference) {
  .brand .beat { transform-box: fill-box; transform-origin: center; animation: beat 1s var(--ease) 6; }
}
@keyframes beat { 0% { transform: scale(1.18); } 45%, 100% { transform: scale(.86); } }

/* ---------- header ---------- */
.site-header {
  position: sticky; top: 0; z-index: 50;
  background: var(--paper);
  border-bottom: 2px solid transparent;
  transition: border-color .2s linear;
}
.site-header.is-scrolled { border-bottom-color: var(--ink); }
.bar { display: flex; align-items: center; gap: 12px; height: var(--header-h); }
.nav { display: none; gap: 28px; margin-left: 40px; }
.nav a { font-weight: 600; font-size: .9375rem; text-decoration: none; padding: 10px 0; background: linear-gradient(var(--ink), var(--ink)) left bottom / 0 2px no-repeat; transition: background-size .25s var(--ease); }
.nav a:hover { background-size: 100% 2px; }
.bar-actions { margin-left: auto; display: flex; align-items: center; gap: 14px; }
.link-login { font-weight: 600; font-size: .9375rem; text-decoration: none; padding: 10px 4px; white-space: nowrap; }
.bar-actions .btn { white-space: nowrap; }
.link-login:hover { text-decoration: underline; text-underline-offset: 4px; }
@media (min-width: 960px) { .nav { display: flex; } }

/* ---------- sections ---------- */
.section { padding-block: clamp(72px, 9vw, 136px); position: relative; }
.section-head { max-width: 780px; margin-bottom: clamp(36px, 5vw, 64px); }
.section-head .eyebrow { margin-bottom: 18px; display: flex; align-items: center; gap: 10px; flex-wrap: wrap; }
.section-sub { margin-top: 18px; font-size: 1.1875rem; line-height: 1.5; color: var(--ink-soft); max-width: 36em; }

/* ---------- hero ---------- */
.hero { background: var(--cobalt); color: var(--white); overflow: clip; position: relative; }
.hero-grid {
  position: relative; z-index: 1;
  display: grid; gap: 48px; align-items: center;
  padding-block: clamp(40px, 7vw, 96px) clamp(64px, 8vw, 112px);
}
.hero .eyebrow { color: var(--sky); margin-bottom: 22px; }
.hero h1 { color: var(--white); }
.hero .lede { margin-top: 24px; font-size: clamp(1.125rem, 1rem + .5vw, 1.375rem); line-height: 1.45; color: #E6E9FF; max-width: 30em; }
.hero-actions { margin-top: 34px; display: flex; flex-wrap: wrap; align-items: center; gap: 14px 26px; }
.hero-actions .link-arrow { color: var(--white); }
.hero-note { margin-top: 22px; color: var(--sky); }
.hero-note span + span::before { content: "\00B7"; margin: 0 .6em; }

.hero-reel { justify-self: center; width: min(76vw, 330px); position: relative; }
.hero-reel::before { /* the signal disc behind the frame */
  content: ""; position: absolute; z-index: -1;
  width: 118%; aspect-ratio: 1; border-radius: 50%; background: var(--signal);
  right: -46%; top: 6%;
}
.hero-reel figcaption { margin-top: 20px; color: var(--sky); display: flex; justify-content: space-between; gap: 12px; }
.hero-dots { /* flat dot field, paper on cobalt */
  position: absolute; z-index: 0; right: -20px; bottom: -20px; width: 240px; height: 170px;
  background-image: radial-gradient(circle, rgba(255, 255, 255, .5) 2.2px, transparent 2.6px);
  background-size: 18px 18px;
}
@media (min-width: 900px) {
  .hero-grid { grid-template-columns: minmax(0, 1.2fr) minmax(0, .8fr); gap: 56px; }
  .hero-reel { width: min(100%, 360px); justify-self: end; margin-right: 24px; }
  .hero-dots { width: 420px; height: 200px; }
}

/* reel frame (hero + examples) */
.reel-frame {
  position: relative; aspect-ratio: 9 / 16; width: 100%;
  background: var(--ink); border: 3px solid var(--ink);
  box-shadow: 10px 10px 0 var(--ink);
  overflow: hidden; container-type: inline-size;
}
.reel-frame video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.intro-video { opacity: 0; transition: opacity .35s linear; }
.has-poster .intro-video, .has-video .intro-video { opacity: 1; }

.placeholder {
  position: absolute; inset: 0; display: grid; grid-template-rows: auto 1fr auto;
  padding: 7cqw; color: var(--paper);
}
.placeholder .ph-top { display: flex; justify-content: space-between; font-family: var(--f-mono); font-size: max(10px, 4.2cqw); letter-spacing: .06em; color: var(--on-dark-soft); }
.placeholder canvas { width: 100%; height: 100%; min-height: 0; }
.placeholder .ph-words { font-family: var(--f-display); font-weight: 800; font-size: 19cqw; line-height: .86; letter-spacing: -.045em; text-transform: uppercase; }
.placeholder .ph-words span { display: block; }
.placeholder .ph-words .hot { color: var(--signal); }
.has-video .placeholder, .has-poster .placeholder { visibility: hidden; }

.sound-btn, .play-btn {
  position: absolute; z-index: 2;
  display: grid; place-items: center;
  width: 44px; height: 44px; padding: 0;
  background: var(--ink); color: var(--paper);
  border: 2px solid var(--paper); border-radius: 50%;
  transition: transform .15s var(--ease), background-color .15s linear;
}
.sound-btn { right: 12px; bottom: 12px; }
.sound-btn:hover, .play-btn:hover { transform: scale(1.08); }
.sound-btn svg, .play-btn svg { width: 20px; height: 20px; }
.sound-btn .i-on { display: none; }
.sound-btn[aria-pressed="true"] { background: var(--signal); color: var(--ink); border-color: var(--ink); }
.sound-btn[aria-pressed="true"] .i-on { display: block; }
.sound-btn[aria-pressed="true"] .i-off { display: none; }
.play-btn { left: 50%; top: 50%; width: 64px; height: 64px; margin: -32px 0 0 -32px; background: var(--signal); color: var(--ink); border-color: var(--ink); }
.play-btn svg { width: 24px; height: 24px; margin-left: 3px; }
.hero-reel .sound-btn { display: none; }
.hero-reel .has-video .sound-btn { display: grid; }

/* ---------- how it works ---------- */
.steps { display: grid; gap: 28px; counter-reset: step; }
@media (min-width: 640px) { .steps { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 32px 24px; } }
@media (min-width: 1100px) { .steps { grid-template-columns: repeat(4, minmax(0, 1fr)); } }
.step { display: flex; flex-direction: column; }
.step-art {
  position: relative; aspect-ratio: 4 / 3.4; overflow: hidden;
  border: 2px solid var(--ink);
  display: grid; place-items: center; padding: 18px;
}
.step-body { padding-top: 20px; }
.step-meta { display: flex; justify-content: space-between; align-items: baseline; gap: 12px; margin-bottom: 10px; text-transform: uppercase; letter-spacing: .1em; color: var(--ink-soft); }
.step-meta b { color: var(--ink); font-weight: 500; }
.step h3 { margin-bottom: 8px; }
.step p:last-child { color: var(--ink-soft); }

.art-sky { background: var(--sky); }
.art-blush { background: var(--blush); }
.art-ink { background: var(--ink); }
.art-cobalt { background: var(--cobalt); }
.shape { position: absolute; z-index: 0; pointer-events: none; }
.shape-disc { width: 70%; aspect-ratio: 1; border-radius: 50%; background: var(--signal); right: -22%; top: -26%; }
.shape-quarter { width: 64%; aspect-ratio: 1; background: var(--ink); border-top-right-radius: 100%; left: -2px; bottom: -2px; }
.shape-tri { width: 0; height: 0; border-left: 90px solid transparent; border-right: 90px solid transparent; border-bottom: 150px solid var(--cobalt); right: -30px; bottom: -20px; transform: rotate(-12deg); }
.shape-dots { inset: 0; background-image: radial-gradient(circle, rgba(255, 255, 255, .35) 2px, transparent 2.4px); background-size: 16px 16px; }
.mock { position: relative; z-index: 1; width: 100%; }

/* mock: chat */
.m-chat { display: grid; gap: 10px; max-width: 260px; }
.m-bubble { justify-self: end; background: var(--ink); color: var(--paper); padding: 10px 13px; font-size: .875rem; line-height: 1.3; max-width: 88%; }
.m-q { font-family: var(--f-mono); font-size: .6875rem; letter-spacing: .08em; text-transform: uppercase; color: var(--ink); margin-top: 4px; }
.m-chips { display: flex; flex-wrap: wrap; gap: 6px; }
.m-chip { background: var(--white); border: 2px solid var(--ink); padding: 5px 10px; font-size: .8125rem; font-weight: 600; line-height: 1.1; }
.m-chip.is-on { background: var(--cobalt); color: var(--white); }

/* mock: script */
.m-script { background: var(--white); border: 2px solid var(--ink); padding: 14px; max-width: 250px; margin-left: auto; box-shadow: 5px 5px 0 var(--ink); }
.m-line { font-size: .8125rem; line-height: 1.35; padding: 6px 0; border-bottom: 1px solid var(--line); }
.m-line:first-child { padding-top: 0; }
.m-actions { display: flex; gap: 8px; margin-top: 12px; }
.m-btn { font-size: .75rem; font-weight: 600; padding: 6px 10px; border: 2px solid var(--ink); line-height: 1; }
.m-btn.is-main { background: var(--cobalt); color: var(--white); }

/* mock: looks */
.m-looks { display: grid; grid-template-columns: repeat(4, 1fr); gap: 8px; max-width: 280px; margin-inline: auto; }
.m-look { position: relative; aspect-ratio: 9 / 16; overflow: hidden; outline: 2px solid transparent; outline-offset: 3px; }
.m-look i { position: absolute; display: block; }
.m-look .bar { left: 12%; top: 14%; width: 64%; height: 9%; }
.m-look .blob { left: 18%; bottom: 14%; width: 64%; aspect-ratio: 1; }
.lk-1 { background: #F1EBDF; } .lk-1 .bar { background: #D7702B; } .lk-1 .blob { background: #231A14; border-radius: 50%; }
.lk-2 { background: #26332B; } .lk-2 .bar { background: #EDE7DA; } .lk-2 .blob { background: #8FB39A; border-radius: 50% 50% 0 0; }
.lk-3 { background: #F0506E; } .lk-3 .bar { background: #111; } .lk-3 .blob { background: #FFF1E6; }
.lk-4 { background: #0B1B3F; } .lk-4 .bar { background: #7FE0D2; } .lk-4 .blob { background: #7FE0D2; clip-path: polygon(50% 0, 100% 100%, 0 100%); }
.m-look.is-on { outline-color: var(--signal); }
.m-look .tick { position: absolute; right: 6%; top: 4%; width: 34%; aspect-ratio: 1; border-radius: 50%; background: var(--signal); display: grid; place-items: center; }
.m-look .tick::after { content: ""; width: 38%; height: 20%; border-left: 2px solid var(--ink); border-bottom: 2px solid var(--ink); transform: rotate(-45deg) translate(1px, -1px); }
.m-looks-cap { grid-column: 1 / -1; margin-top: 8px; font-family: var(--f-mono); font-size: .6875rem; letter-spacing: .08em; text-transform: uppercase; color: var(--on-dark-soft); text-align: center; }

/* mock: reel */
.m-reel { display: grid; grid-template-columns: auto 1fr; gap: 14px; align-items: end; max-width: 250px; margin-inline: auto; }
.m-reel img { width: 96px; aspect-ratio: 9 / 16; object-fit: cover; border: 2px solid var(--ink); box-shadow: 5px 5px 0 var(--ink); background: var(--ink); }
.m-controls { display: grid; gap: 7px; }
.m-toggle { display: flex; align-items: center; justify-content: space-between; gap: 8px; background: var(--white); border: 2px solid var(--ink); padding: 5px 7px; font-size: .75rem; font-weight: 600; line-height: 1; }
.m-toggle i { width: 26px; height: 14px; border-radius: 99px; background: var(--ink); position: relative; flex: none; }
.m-toggle i::after { content: ""; position: absolute; right: 2px; top: 2px; width: 10px; height: 10px; border-radius: 50%; background: var(--signal); }
.m-toggle.is-off i { background: #B9BBD0; }
.m-toggle.is-off i::after { right: auto; left: 2px; background: var(--white); }
.m-dl { background: var(--signal); border: 2px solid var(--ink); padding: 7px; font-size: .75rem; font-weight: 600; text-align: center; line-height: 1; }

/* extras */
.extras { margin-top: clamp(56px, 7vw, 96px); border-top: 2px solid var(--ink); padding-top: 28px; }
.extras-head { display: flex; flex-wrap: wrap; align-items: baseline; justify-content: space-between; gap: 8px 24px; margin-bottom: 28px; }
.extras-head h3 { font-size: clamp(1.625rem, 1.2rem + 1.6vw, 2.25rem); letter-spacing: -.03em; }
.extras-head p { color: var(--ink-soft); }
.extras-grid { display: grid; gap: 26px 32px; }
@media (min-width: 600px) { .extras-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (min-width: 1000px) { .extras-grid { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
.extra { display: grid; grid-template-columns: 44px 1fr; gap: 4px 16px; align-items: start; }
.extra svg { grid-row: span 2; width: 44px; height: 44px; }
.extra p { color: var(--ink-soft); font-size: 1rem; line-height: 1.45; }

/* ---------- examples ---------- */
.examples { background: var(--ink); color: var(--paper); overflow: clip; }
.examples .section-head h2 { color: var(--paper); }
.examples .eyebrow { color: var(--signal); }
.examples .section-sub { color: var(--on-dark-soft); }
.reel-rail {
  display: grid; grid-auto-flow: column; grid-auto-columns: min(70vw, 290px);
  grid-template-rows: auto auto; column-gap: 18px; row-gap: 16px;
  overflow-x: auto; overscroll-behavior-x: contain; scroll-snap-type: x mandatory;
  padding: 4px var(--gutter) 24px; scroll-padding-inline: var(--gutter);
  scrollbar-width: thin; scrollbar-color: var(--ink-soft) transparent;
  max-width: var(--maxw); margin-inline: auto;
}
.reel-card { grid-row: 2; scroll-snap-align: start; min-width: 0; }
.kit-bracket { grid-row: 1; grid-column: 1 / span 2; position: relative; padding-top: 20px; font-size: .9375rem; line-height: 1.4; color: var(--on-dark-soft); }
.kit-bracket::before { content: ""; position: absolute; left: 0; right: 0; top: 0; height: 10px; border: 2px solid var(--signal); border-bottom: 0; }
.kit-bracket strong { color: var(--paper); font-weight: 600; }
.kit-bracket .kit-text { display: block; max-width: min(70vw, 290px); }
@media (min-width: 900px) { .kit-bracket .kit-text { max-width: none; } }
@media (min-width: 900px) {
  /* six reels in six styles (28 Sep 2026): three a row on a desktop, the bracket over all of them */
  .reel-rail { grid-auto-flow: row; grid-template-columns: repeat(3, minmax(0, 1fr)); grid-auto-columns: auto; overflow: visible; column-gap: 32px; row-gap: 48px; }
  .reel-rail .reel-card { grid-row: auto; }
  .reel-rail .kit-bracket { grid-column: 1 / -1; }
}
@media (min-width: 1200px) { .reel-rail { max-width: 1080px; } }
.reel-card .reel-frame { border-color: var(--paper); box-shadow: 8px 8px 0 var(--cobalt); cursor: pointer; }
.reel-card .reel-frame video { background: var(--ink); }
.reel-card h3 { margin-top: 22px; font-size: 1.1875rem; line-height: 1.2; color: var(--paper); }
.reel-meta { margin-top: 6px; color: var(--on-dark-soft); text-transform: uppercase; letter-spacing: .08em; font-size: .75rem; }
/* the voice each example was made with (28 Sep 2026: six voices from the app's picker) */
.reel-voice { margin-top: 10px; display: flex; flex-wrap: wrap; align-items: baseline; column-gap: 8px; row-gap: 2px; font-size: .875rem; line-height: 1.35; color: var(--on-dark-soft); }
.reel-voice .mono { display: inline-flex; align-items: center; gap: 7px; align-self: center; color: var(--signal); text-transform: uppercase; letter-spacing: .1em; font-size: .6875rem; }
.reel-voice .mono::before {
  content: ""; flex: none; width: 14px; height: 12px;
  background:
    linear-gradient(var(--signal), var(--signal)) 0 50% / 2px 5px no-repeat,
    linear-gradient(var(--signal), var(--signal)) 4px 50% / 2px 12px no-repeat,
    linear-gradient(var(--signal), var(--signal)) 8px 50% / 2px 8px no-repeat,
    linear-gradient(var(--signal), var(--signal)) 12px 50% / 2px 4px no-repeat;
}
.reel-voice b { color: var(--paper); font-weight: 600; }
.typed { margin-top: 12px; padding: 10px 12px; background: var(--ink-2); border-left: 3px solid var(--signal); font-size: .9375rem; line-height: 1.4; color: var(--paper); }
.typed .mono { display: block; margin-bottom: 3px; color: var(--signal); text-transform: uppercase; letter-spacing: .1em; font-size: .6875rem; }
.examples-cta { margin-top: clamp(40px, 5vw, 64px); display: flex; flex-wrap: wrap; align-items: center; gap: 16px 28px; }
.examples-cta p { font-size: 1.1875rem; color: var(--paper); font-weight: 600; }

/* ---------- pricing ---------- */
.badge { display: inline-block; background: var(--signal); color: var(--ink); padding: 4px 8px; letter-spacing: .1em; line-height: 1.2; }
.billing { display: flex; flex-wrap: wrap; align-items: center; gap: 12px 18px; margin-bottom: 32px; }
.billing-toggle { display: inline-flex; border: 2px solid var(--ink); background: var(--white); padding: 3px; }
.billing-toggle button { border: 0; background: transparent; min-height: 42px; padding: 0 18px; font-weight: 600; font-size: .9375rem; }
.billing-toggle button[aria-pressed="true"] { background: var(--ink); color: var(--paper); }
.billing-toggle .save { font-family: var(--f-mono); font-weight: 500; font-size: .75rem; margin-left: 6px; color: var(--signal); }
.billing-toggle button[aria-pressed="true"] .save { color: var(--signal); }
.billing-toggle button[aria-pressed="false"] .save { color: #C2361A; }
.billing-note { color: var(--ink-soft); font-size: .9375rem; }

.plans { display: grid; gap: 22px; align-items: stretch; }
@media (min-width: 680px) { .plans { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (min-width: 1140px) { .plans { grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 18px; } }
.plan {
  position: relative; display: flex; flex-direction: column;
  background: var(--white); border: 2px solid var(--ink); padding: 26px 22px 22px;
}
.plan.is-hl { background: var(--cobalt); color: var(--white); box-shadow: 8px 8px 0 var(--ink); --focus: var(--paper); }
.plan-tag { position: absolute; top: -15px; left: 20px; background: var(--signal); color: var(--ink); border: 2px solid var(--ink); padding: 3px 9px; font-family: var(--f-mono); font-weight: 500; font-size: .6875rem; letter-spacing: .1em; text-transform: uppercase; }
.plan h3 { font-size: 1.5rem; }
.plan-tagline { margin-top: 4px; color: var(--ink-soft); font-size: .9375rem; }
.plan.is-hl .plan-tagline { color: #E6E9FF; }
.plan-price { margin-top: 22px; display: flex; align-items: baseline; gap: 6px; }
.plan-price .amt { font-family: var(--f-display); font-weight: 800; font-size: 3.25rem; line-height: 1; letter-spacing: -.045em; }
.plan-price .per { font-size: .9375rem; color: var(--ink-soft); }
.plan.is-hl .plan-price .per { color: #E6E9FF; }
.plan-alt { margin-top: 6px; min-height: 1.4em; font-size: .875rem; color: var(--ink-soft); }
.plan.is-hl .plan-alt { color: #E6E9FF; }
.plan-credits { margin-top: 20px; padding: 12px 0; border-block: 2px solid currentColor; }
.plan-credits .mono { display: block; font-size: .875rem; text-transform: uppercase; letter-spacing: .06em; }
.plan-credits span:last-child { font-size: .9375rem; }
.plan-feats { margin-top: 16px; display: grid; gap: 9px; align-content: start; font-size: .9375rem; line-height: 1.35; flex: 1; }
.plan-feats li { position: relative; padding-left: 26px; }
.plan-feats li::before { content: ""; position: absolute; left: 2px; top: .2em; width: 12px; height: 7px; border-left: 2.5px solid currentColor; border-bottom: 2.5px solid currentColor; transform: rotate(-45deg); }
.plan-feats li.is-off { color: var(--ink-soft); }
.plan-feats li.is-off::before { width: 12px; height: 0; border-left: 0; border-bottom-width: 2.5px; transform: none; top: .7em; }
.plan .btn { margin-top: 24px; }
.plan.is-hl .btn { --btn-bg: var(--signal); --btn-fg: var(--ink); }

/* First-reel offer: a banner above the plans */
.offer {
  margin-bottom: 30px; display: grid; gap: 16px 32px; align-items: center;
  background: var(--ink); color: var(--white); border: 2px solid var(--ink); box-shadow: 8px 8px 0 var(--signal); padding: 22px 22px;
}
@media (min-width: 820px) { .offer { grid-template-columns: minmax(0, 1fr) auto; padding: 24px 30px; } }
.offer .eyebrow { color: var(--signal); }
.offer h3 { margin-top: 6px; font-size: 1.5rem; color: var(--white); }
.offer-copy p:last-child { margin-top: 6px; color: #D6D8EE; max-width: 62ch; }
.offer .btn { --btn-bg: var(--signal); --btn-fg: var(--ink); white-space: nowrap; }

/* plan extras: crossed-out monthly price, a second tag style, the free card */
.plan-price .was { font-size: 1.125rem; color: var(--ink-soft); margin-right: 4px; align-self: center; }
.plan.is-hl .plan-price .was { color: #C9CEFF; }
.plan-tag.is-alt { background: var(--white); }
.plan.is-free { background: var(--paper); }

/* What your credits make */
.costs { margin-top: 30px; border: 2px solid var(--ink); background: var(--white); padding: 24px 20px; }
@media (min-width: 760px) { .costs { padding: 28px 30px; } }
.costs h3 { font-size: 1.5rem; }
.costs-sub { margin-top: 6px; color: var(--ink-soft); max-width: 70ch; }
.costs-scroll { margin-top: 18px; overflow-x: auto; }
.costs-table { width: 100%; border-collapse: collapse; min-width: 480px; font-size: .9375rem; }
.costs-table th, .costs-table td { padding: 12px 10px; border-bottom: 2px solid #E7E6F0; text-align: right; vertical-align: top; }
.costs-table th:first-child { text-align: left; }
.costs-table thead th { border-bottom-color: var(--ink); font-family: var(--f-display); font-weight: 800; font-size: 1.0625rem; }
.costs-table thead th .mono, .costs-table tbody th .mono { display: block; font-family: var(--f-mono); font-weight: 500; font-size: .75rem; letter-spacing: .06em; text-transform: uppercase; color: var(--ink-soft); margin-top: 2px; }
.costs-table tbody th { font-weight: 600; }
.costs-table tbody th small { display: block; font-weight: 400; color: var(--ink-soft); font-size: .8125rem; margin-top: 2px; }
.costs-table td { font-family: var(--f-display); font-weight: 800; font-size: 1.375rem; letter-spacing: -.02em; }
.costs-table .na { color: #B5B6C8; }
.costs-included { margin-top: 18px; }
.costs-included .mono { font-family: var(--f-mono); font-size: .75rem; letter-spacing: .08em; text-transform: uppercase; color: var(--ink-soft); }
.costs-included ul { margin-top: 8px; display: flex; flex-wrap: wrap; gap: 8px; }
.costs-included li { border: 2px solid var(--ink); padding: 4px 10px; font-size: .875rem; font-weight: 600; background: var(--paper); }

/* Studio (bring your own AI keys): one strip under the cards, same card language */
.byok {
  margin-top: 22px; display: grid; gap: 18px 40px; align-items: center;
  background: var(--paper); border: 2px solid var(--ink); border-left: 10px solid var(--signal); padding: 24px 22px;
}
@media (min-width: 860px) { .byok { grid-template-columns: minmax(0, 1fr) 260px; padding: 26px 30px; } }
.byok h3 { margin-top: 6px; font-size: 1.5rem; }
.byok-copy p:last-child { margin-top: 8px; color: var(--ink-soft); max-width: 60ch; }
.byok .plan-price { margin-top: 0; }
.byok .btn { margin-top: 16px; }

.fine-print { margin-top: 36px; display: grid; gap: 10px 32px; font-size: .9375rem; color: var(--ink-soft); }
@media (min-width: 760px) { .fine-print { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
.fine-print li { padding-left: 20px; position: relative; }
.fine-print li::before { content: ""; position: absolute; left: 0; top: .55em; width: 8px; height: 8px; background: var(--cobalt); }
.fine-print strong { color: var(--ink); font-weight: 600; }
.beta-note { margin-top: 18px; font-size: .875rem; color: var(--ink-soft); }
.noscript-note { padding: 16px; border: 2px solid var(--ink); background: var(--white); }

/* ---------- faq ---------- */
.faq { background: var(--sky); }
.faq-grid { display: grid; gap: 8px 64px; }
@media (min-width: 960px) {
  .faq-grid { grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); }
  .faq .section-head { position: sticky; top: calc(var(--header-h) + 32px); align-self: start; }
}
.faq-list { border-top: 2px solid var(--ink); }
.faq-list details { border-bottom: 2px solid var(--ink); }
.faq-list summary {
  list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: 20px;
  padding: 20px 2px; font-family: var(--f-display); font-weight: 800; font-size: 1.1875rem; line-height: 1.25; letter-spacing: -.02em;
}
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary::after {
  content: ""; flex: none; width: 28px; height: 28px; border: 2px solid var(--ink); background:
    linear-gradient(var(--ink), var(--ink)) center / 12px 2px no-repeat,
    linear-gradient(var(--ink), var(--ink)) center / 2px 12px no-repeat, var(--white);
  transition: transform .25s var(--ease), background-color .2s linear;
}
.faq-list details[open] summary::after { background: linear-gradient(var(--ink), var(--ink)) center / 12px 2px no-repeat, var(--signal); }
.faq-list summary:hover { color: var(--cobalt-deep); }
.faq-list .answer { padding: 0 44px 22px 2px; color: var(--ink-soft); }
.faq-list .answer p + p { margin-top: 10px; }
.faq-list .answer a { color: var(--cobalt-deep); font-weight: 600; }

/* ---------- final cta ---------- */
.final { background: var(--signal); color: var(--ink); overflow: clip; }
.final .wrap { position: relative; z-index: 1; }
.final h2 { font-size: clamp(2.75rem, 1.2rem + 6vw, 6.5rem); line-height: .92; max-width: 11em; }
.final .btn { margin-top: 40px; }
.final-note { margin-top: 20px; }
.final-shape { position: absolute; z-index: 0; right: -140px; bottom: -220px; width: 520px; aspect-ratio: 1; border-radius: 50%; background: var(--cobalt); }
.final-shape::after { content: ""; position: absolute; left: 34%; top: -70px; width: 120px; height: 120px; background: var(--ink); transform: rotate(14deg); }
@media (max-width: 700px) { .final { padding-bottom: 150px; } .final-shape { width: 240px; right: -80px; bottom: -170px; } .final-shape::after { width: 56px; height: 56px; left: 18%; top: -26px; } }

/* ---------- footer ---------- */
.site-footer { background: var(--ink); color: var(--paper); padding-block: 48px 40px; }
.foot { display: grid; gap: 22px; }
.foot-links { display: flex; flex-wrap: wrap; gap: 8px 24px; }
.foot-links a { font-weight: 600; text-decoration: none; padding: 8px 0; }
.foot-links a:hover { text-decoration: underline; text-underline-offset: 4px; }
.foot small { font-size: .875rem; color: var(--on-dark-soft); display: block; }
.foot small a { color: var(--paper); }
@media (min-width: 800px) {
  .foot { grid-template-columns: auto 1fr auto; align-items: center; gap: 24px 48px; }
  .foot-meta { text-align: right; }
}

/* ---------- reveal (hard wipe, JS + motion only) ---------- */
@media (prefers-reduced-motion: no-preference) {
  .js .reveal { clip-path: inset(-40px -40px calc(100% - 1px) -40px); transform: translateY(18px); transition: clip-path .8s var(--ease), transform .8s var(--ease); transition-delay: calc(var(--i, 0) * 90ms); }
  .js .reveal.is-in { clip-path: inset(-40px -40px -40px -40px); transform: none; }
}

/* ---------- legal pages ---------- */
.doc { padding-block: clamp(40px, 7vw, 88px) clamp(64px, 9vw, 120px); }
.doc-head { border-bottom: 2px solid var(--ink); padding-bottom: 28px; margin-bottom: 36px; max-width: 760px; }
.doc-head h1 { font-size: clamp(2.5rem, 1.5rem + 4vw, 4.5rem); }
.doc-head p { margin-top: 14px; color: var(--ink-soft); }
.prose { max-width: 760px; }
.prose h2 { font-size: clamp(1.5rem, 1.2rem + 1.2vw, 2rem); letter-spacing: -.025em; margin: 44px 0 14px; line-height: 1.1; }
.prose h3 { font-size: 1.1875rem; margin: 26px 0 8px; }
.prose p, .prose li { color: #2C2E4D; }
.prose p + p { margin-top: 12px; }
.prose ul { list-style: none; margin: 12px 0; display: grid; gap: 8px; }
.prose ul li { position: relative; padding-left: 22px; }
.prose ul li::before { content: ""; position: absolute; left: 2px; top: .6em; width: 8px; height: 8px; background: var(--cobalt); }
.prose a { color: var(--cobalt-deep); font-weight: 600; }
.prose .callout { background: var(--sky); border-left: 4px solid var(--cobalt); padding: 16px 18px; margin: 18px 0; }
.prose table { width: 100%; border-collapse: collapse; margin: 14px 0; font-size: .9375rem; }
.prose th, .prose td { text-align: left; vertical-align: top; padding: 10px 12px 10px 0; border-bottom: 1px solid var(--line); }
.prose th { font-weight: 600; color: var(--ink); }
.table-scroll { overflow-x: auto; }
.toc { margin: 0 0 8px; display: flex; flex-wrap: wrap; gap: 6px 18px; font-size: .9375rem; }
.toc a { color: var(--ink); }

/* ---------- 404 ---------- */
.lost { min-height: 70vh; display: grid; align-content: center; gap: 24px; }
.lost h1 { max-width: 10em; }

/* ---------- reduced motion safety ---------- */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { transition-duration: .01ms !important; animation-duration: .01ms !important; animation-iteration-count: 1 !important; }
}

/* reveal stagger (no inline styles: the CSP blocks them) */
.steps > :nth-child(2), .reel-rail > :nth-child(3) { --i: 1; }
.steps > :nth-child(3), .reel-rail > :nth-child(4) { --i: 2; }
.steps > :nth-child(4), .reel-rail > :nth-child(5) { --i: 3; }
.examples .btn { --btn-shadow: var(--cobalt); }
.h1-line { display: block; text-wrap: balance; }

/* ---------- formats (28 Sep 2026: reels, YouTube videos, VSLs) ---------- */
.formats { border-top: 2px solid var(--ink); }
.formats-grid { display: grid; gap: 28px; }
@media (min-width: 760px) { .formats-grid { grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 24px; } }
.format { display: flex; flex-direction: column; }
.format-art { position: relative; aspect-ratio: 4 / 3; border: 2px solid var(--ink); display: grid; place-items: center; padding: 22px; overflow: hidden; }
.format-body { padding-top: 20px; }
.format h3 { margin-bottom: 8px; }
.format-body p:last-child { color: var(--ink-soft); }
.formats-grid > :nth-child(2) { --i: 1; }
.formats-grid > :nth-child(3) { --i: 2; }
.fmt-frame { position: relative; background: var(--white); border: 3px solid var(--ink); box-shadow: 6px 6px 0 var(--ink); display: flex; flex-direction: column; justify-content: center; gap: 8px; padding: 14px 14px 26px; }
.fmt-tall { height: 86%; aspect-ratio: 9 / 16; }
.fmt-wide { width: 86%; aspect-ratio: 16 / 9; }
.fmt-tag { position: absolute; right: 8px; bottom: 6px; font-size: .6875rem; color: var(--ink-soft); }
.fmt-hook { display: block; width: 70%; height: 16px; background: var(--signal); }
.fmt-line { display: block; width: 92%; height: 7px; background: var(--ink); }
.fmt-line.short { width: 58%; }
.fmt-title { font: 800 clamp(.9rem, .6rem + .9vw, 1.25rem)/1 var(--f-display); font-style: normal; letter-spacing: -.02em; color: var(--ink); }
.fmt-chapters { display: flex; gap: 6px; }
.fmt-chapters b { flex: 1; height: 8px; background: var(--sky); border: 2px solid var(--ink); }
.fmt-chapters b:first-child { background: var(--cobalt); }
.art-ink .fmt-frame { box-shadow: 6px 6px 0 var(--signal); }
.fmt-steps { display: flex; flex-wrap: wrap; gap: 5px; font-style: normal; }
.fmt-steps b { font: 500 .6875rem/1 var(--f-mono); letter-spacing: .04em; text-transform: uppercase; padding: 5px 6px; border: 2px solid var(--ink); background: var(--paper); }
.fmt-steps b.hot { background: var(--signal); }
.formats-note { margin-top: clamp(28px, 4vw, 44px); padding-top: 18px; border-top: 1px solid var(--line); color: var(--ink-soft); max-width: 48em; }
.formats-note b { color: var(--ink); font-weight: 600; }